Corporate social responsibility - who needs it?

Corporate responsibility - the idea that a company has responsibilities beyond the simple growth and responsibility of the business - is increasingly seen as important for reputation, but management often seems unclear about what it means or why it should be adopted as a policy.

Corporate social responsibility – who needs it?

Paul FeldwickDDB London

The analytical fog surrounding CSR provides a smokescreen for companies that proclaim their adherence to it while failing to adopt appropriate principles for the conduct of their...