Corporate social responsibility - who needs it?

Paul Feldwick

Corporate responsibility - the idea that a company has responsibilities beyond the simple growth and responsibility of the business - is increasingly seen as important for reputation, but management often seems unclear about what it means or why it should be adopted as a policy.

Corporate social responsibility – who needs it?

Paul FeldwickDDB London

The analytical fog surrounding CSR provides a smokescreen for companies that proclaim their adherence to it while failing to adopt appropriate principles for the conduct of their core business.

Sir Geoffrey Chandler, ex-Shell and Amnesty International (2003)

Corporate leaders feel pressured by activists to take action on various social issues, and by donating money to a social issue they make friends and positive associations. The 'feelgood' of corporate philanthropy seems to be evidence enough. I disagree completely.

Michael Porter, Harvard Business School (2003)

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