Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

Louis Capozzi

One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.

Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

Louis CapozziPublicis Groupe Public Relations and Corporate Communications Group

One Of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation...

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