Corporate Religion Concept (CRC)

Jesper Kunde's Corporate Religion Concept considers the essence of (corporate) branding, and argues - in line with personality theories of Alfred Adler - that the more harmony there is between the market's view of a company and the company's view of itself, the stronger its personality will be.

Corporate Religion Concept (CRC)

Jesper Kunde

The Corporate Religion Concept considers the essence of (corporate) branding. It is based on the personality theories of Alfred Adler, in which personality has three basic dimensions:

  1. The you as others see you;...

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