Corporate Blogging Made Simple

Interested in learning how to start a corporate blog of your very own? Then this paper is definitely worth reading, whether you are looking for information on how to set up and attract guests to your blog, choosing the right sort of content or a guide of how to avoid common problems.

Corporate Blogging Made Simple

INTRODUCTION

Blogs have received quite a bit of attention recently, particularly for their ability to engage audiences (such as customers, partners, employees and other key constituents) with a more personal style of communicating. As such, many organizations are now wondering whether they should be incorporating blogging into their business initiatives and some companies – and high profile business executives – have already gotten started. Boeing vice president, Randy Baseler; Sun Microsystems president Jonathan Schwartz the vice president of engineering at Disney's ABC Cable Networks Group, Michael Pusateri; Bob Lutz, GM vice chairman, Tim O'Reilly,...

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