Corona: Native Sportscasters

Corona, the Mexican beer, celebrated Mexico’s linguistic diversity with a campaign that invited speakers of indigenous languages to commentate over a football match, reaching 15 million listeners and driving sales during the game.

Campaign video: Corona – Native Sportscasters

Read the full campaign case study

Selected creative: Corona – Native Sportscasters

Credits

Media Agency: We Believers New York / EssenceMediacom Mexico City Account Director: Nallely Recinas Account Executive: Caterina Malpica Art Director: Dante Zamboni Chief Creative Officer & Copywriter: Gustavo Lauria Copywriter: Juan Pablo Tyrer Creative Coordinator: Rocio Fernandez Sasso Director of Operations: Natalia Gamarra Executive Creative Director: Santiago Luna Lupo Head of Client Services: José Quijano Head of Planning:Marco Vega...

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