Corona: Native Sportscasters

Corona, the Mexican beer, celebrated Mexico’s linguistic diversity with a campaign that invited speakers of indigenous languages to commentate over a football match, reaching 15 million listeners and driving sales during the game.

Campaign video: Corona – Native Sportscasters

Read the full campaign case study

Selected creative: Corona – Native Sportscasters


Creative Agency: We Believers New York Account Director: Nallely Recinas Account Executive: Caterina Malpica Art Director: Dante Zamboni Chief Creative Officer & Copywriter: Gustavo Lauria Copywriter: Juan Pablo Tyrer Creative Coordinator: Rocio Fernandez Sasso Director of Operations: Natalia Gamarra Executive Creative Director: Santiago Luna Lupo Head of Client Services: José Quijano Head of Planning: Marco Vega Head of Production:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands