Corona: Native Sportscaster

Corona, the Mexican beer, celebrated Mexico’s linguistic diversity with a campaign that invited speakers of indigenous languages to commentate over a football match, reaching 15 million listeners and driving sales during the game.

Campaign video: Corona – Native Sportscaster

Credits

Creative agency: We Believers New YorkAccount Director: Nallely RecinasAccount Executive: Caterina MalpicaChief Creative Officer: Gustavo LauriaCreative Coordinator: Rocio Fernandez SassoCreative Director:...

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