Corona: México Manda

Corona beer ran a multichannel campaign to build brand power, a key metric for its parent company AB InBev, in Mexico.

Campaign details

Brand: Corona Brand owner: Anheuser-Busch InBev Entrant company: AB InbevIdea creation: GUT Mexico City Market: Mexico Sector: Beer & cider Media channels: Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Online video, Radio & audio, Merchandise & free gifts Budget: 1 - 3 million

Campaign video

Creative assets

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