Corona: México Manda – World Cup

Corona beer ran a multichannel campaign in Mexico during the 2022 World Cup to reinforce its brand messaging and grow sales.

Campaign details

Brand: Corona Brand owner: Anheuser-Busch InBev Entrant company: AB InBevIdea creation: GUT Mexico City Market: Mexico Sector: Beer & cider Media channels: Sponsorship - sports, Websites & microsites, Word of mouth, Influencers, KOLs, Content marketing, Events & experiential, Livestreaming, Mobile & apps, Newspapers, Online video, Outdoor, Out-of-home, Packaging & design, Point-of-purchase, In-store, Radio & audio, Sales promotion, Social media, Sponsorship - event, Property Budget: 5 - 10 million

Campaign video

Creative assets

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