Corona: Extra lime

Corona connected farmers with drinks brand AB InBev's knowledge of agriculture and technology to create a new high-quality type of lime, Corona Extra Limes, and bolster the beer brand's power in China.

Campaign details

Title: Corona Extra LimeBrand: CoronaProduct: CoronaIdea: DavidCountry: Colombia

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

3 years +

MAINLAND CHINA

Non-specific

Adults (26-55)

Middle

1´000,000 RMB

Why is this work relevant for Creative Effectiveness?

The Extra Lime project is a story of patience, vision, and commitment, not only about creativity, but also about creating a new business model to bring prosperity to communities and our company.

It demonstrates the transformative and creative power of strategic planning on Corona (the highest-valued beer brand globally) in a challenging...

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