Corona: Bullying House

Domingo Moreno

Colombian manufacturer and distributor of home and building products Corona ran a campaign to encourage people to work on their homes to drive sales during the COVID-19 lockdown in 2020.

Campaign details

Brand: Corona ColombiaBrand owner: CoronaEntrant company: Corona - ColombiaIdea creation: DDB BogotáMarket: Latin AmericaSector: Business & industrialMedia channels: Radio & audio, Email marketing, Online video, Social media, Search marketingBudget: Up to 500k

Executive summary

This is the story of how Corona responded to the crisis that came with Covid-19, presenting a new communication concept that connected with 'quarantine' and helped to reactivate remodeling during one of the worst sales years for the company. The results of the campaign were so overwhelming it ran...

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