Corolla Re-launch

If there was a “white label” vehicle in Canada it could be the Toyota Corolla. It had a solid reputation, was Toyota’s best seller, and was consistently one of the country’s top sellers too.

Corolla Re-launch

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

January 2008–June 2008

Start of Advertising/Communication Effort:

January 2008

Base Period for Comparison:

Calendar 2007

a) Introduction:

If there was a “white label” vehicle in...

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