Corolla Re-launch

If there was a “white label” vehicle in Canada it could be the Toyota Corolla. It had a solid reputation, was Toyota’s best seller, and was consistently one of the country’s top sellers too.

Corolla Re-launch


Business Results Period (Consecutive Months):

January 2008–June 2008

Start of Advertising/Communication Effort:

January 2008

Base Period for Comparison:

Calendar 2007

a) Introduction:

If there was a “white label” vehicle in Canada it could be the Toyota Corolla. It has a solid reputation, is Toyota's best seller, and is consistently one of the country's top sellers too. But it inspires little passion, especially compared to its similarly priced and positioned competitors in the compact segment. Consequently, while long-term sales had been very good, they'd begun to slip. As compact cars are Canada's largest volume automotive segment (25%...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands