Cornetto: Owning the teen romantic space with #CornettoKiligToTheCone and He’s Into Her S2

Loren Saguil, Tricia Cruz, Rica Paquio

Cornetto, an ice cream brand, integrated itself into Season 2 of He's into Her in the Philippines to sustain growth and relevance in the romance space and dessert category, while reaffirming its purpose of encouraging lovestruck people to speak up about what they are feeling.

Campaign details

Brand: Cornetto Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Confectionery Media channels: Online video, Video on demand, Competitions & contests, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

The winning formula of owning romance space through functional and emotional messaging was something that Cornetto wanted to continue leveraging. In 2021, the brand came up with a way to connect to its target audience by seamlessly integrating Cornetto ice cream with the leading rom-com...

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