Campaign details
Brand: Cornetto Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Confectionery Media channels: Online video, Video on demand, Competitions & contests, Social media, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
The winning formula of owning romance space through functional and emotional messaging was something that Cornetto wanted to continue leveraging. In 2021, the brand came up with a way to connect to its target audience by seamlessly integrating Cornetto ice cream with the leading rom-com...