Coricidin II

When Coricidin II (CII) was launched in January 2004, it faced serious hurdles in reentering the cough and cold medication market.
Agency: Cossette Communication GroupAuthors:Stéphane Langevin, Jean Lachance, François Leblond, François Canuel, Véronique Di Lullo, Sean Saraq, Susie Jeaurond, Yves Perreault, Jonathan Rouxel, Frédéric Girard, Jo-Ann Munro, Sébastien Maheux and Brian...