Coors Light: Made to Chill

Coors Light, an American beer brand, launched a sophisticated advertising campaign to reverse sales declines and increase cultural credibility amongst a younger generation of consumers.

Campaign details

Brand: Coors LightBrand owner: Molson Coors GroupEntrant company: Leo Burnett ChicagoIdea creation: Leo Burnett Chicago, ChicagoMarket: United StatesSector: Beer & ciderMedia channels:Cinema, Online video, Print - general, unspecified, Radio...