Campaign details
Brand: Coors LightBrand owner: Molson Coors GroupEntrant company: Leo Burnett ChicagoIdea creation: Leo Burnett Chicago, ChicagoMarket: United StatesSector: Beer & ciderMedia channels: Cinema, Online video, Print - general, unspecified, Radio & audio, Social media, Sponsorship - sports, Television, Video on demandBudget: Over 20 million
Executive summary
Light beer has reigned supreme in the U.S. for decades but recently has faced serious headwinds. Young drinkers were defecting to spirits, wine and newly legalized cannabis. Coors Light, first introduced in 1978, had no new news...