Coors Light: Iceman to Canton

Light beer brand Coors Light leaned in to a local grievance to create a national story and improve consideration and penetration in the US.

Beer & cider
United States
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder

Campaign details

Brand: Coors LightBrand owner: Molson Coors GroupEntrant company: Alma, MiamiMarket: North AmericaSector: Beer & ciderMedia channels: Online video, Outdoor,out-of-home, Packaging & design, Public relations, Social media, TelevisionBudget:...

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