Coors Light: Iceman to Canton

Light beer brand Coors Light leaned in to a local grievance to create a national story and improve consideration and penetration in the US.

Campaign details

Brand: Coors LightBrand owner: Molson Coors GroupEntrant company: Alma, MiamiMarket: North AmericaSector: Beer & ciderMedia channels: Online video, Outdoor,out-of-home, Packaging & design, Public relations, Social media, TelevisionBudget:...