Campaign details
Brand: Coors LightAgency: ALMA DDB.
Campaign Summary
We wanted to match our competitors' presence in America's biggest sport, but only had a local activation budget to compete against their national sponsorship. So, we leaned into an injustice that a local passionate fan base wanted corrected to create a national story.
Coors Light championed Tom Flores, one of the most accomplished coaches in National Football League history and first Latino quarterback ever. Despite Flores' illustrious career as both coach and player, he had endured two decades of being denied American Football's highest honor: inclusion into the...