Coors Light: Coors Light March hoops calendar blocker

Coors Light, a beer brand, increased sales and repeat shoppers in the US by running an ad campaign around the March Madness basketball period.

Campaign details

Brand: Coors Light Brand owner: Molson Coors Group Entrant company: VMLY&R CommerceIdea creation: VMLY&R Chicago Market: North America (general region) Sector: Beer & cider Media channels: Online display, Sales promotion, Websites & microsites, Mobile & appsBudget: Up to 500k

Campaign video

Creative assets

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