Coors Light: Chillboards

Coors Light, a beer brand, increased sales, impressions and engagement in the US by using billboards that lowered the temperature inside buildings.

Campaign video: Coors Light – Chillboards

Read the full campaign case study

Selected creative: Coors Light – Chillboards

Credits

Creative Agency: DDB Chicago / adam&eveDDB London / Nord DDB Copenhagen Account Director: Julie Crimmins Account Executive: Raneen Onallah Account Supervisor: Dee Dee Morrow Art Director: Anders Kure / Borja Iciz Chief Creative Officer: Rick Brim / Rodrigo Jatene Chief Executive Officer: Andrea Diquez Chief Strategy Officer: Milo Chao Copywriter: Jess West / Tim Fremmich Andresen Creative:Anders Kure / Tim Fremmich Andresen...

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