Coors Light / Miller Lite / Blue Moon: The High Stakes Beer Ad

Molson Coors, a beer brand, brought together its two most iconic beers, Coors Light and Miller Lite, for the launch of a first-of-its-kind commercial during the Super Bowl that people in the US could bet on to spark a new connection with the 24- to 30-year-old target group.

Campaign video: Coors Light / Miller Lite / Blue Moon – The High Stakes Beer Ad

Selected creative: Coors Light / Miller Lite / Blue Moon – The High Stakes Beer Ad


Media Agency: Droga5 New YorkAccount Director: Sydney McComasAccount Manager: Don SpampinatoArt Director: Grant BauleyAssociate Producer: Matt MintzBrand Strategy Director: Albert OpraseuthChief Creative Officer: Scott BellCo-Chief Strategy Officer: Harry Roman-TorresCo-Head of Production: Jenn Mann / Ruben MercadalExecutive Creative Director: Chris Colliton / Kevin WeirExecutive Producer:Dave Stephenson...

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