Coolskin Nivea For Men – Feel Different (GOLD)
Client: Phillips NVBrand: Coolskin Nivea for menCampaign: Feel DifferentCategory: Consumer Goods
Philips' invention of the rotary electric shaver some 70 years ago revolutionized shaving: a convenient and trendy way to look sharp. Philips became a world leader selling 500 million shavers since the 1950s.
By the new millennium things had changed: the market stagnated & Philips' user base averaged 46 years. Men around 24 were still shaving – but with blades, Gillette's territory.
Philips' answer was CoolSkin; an electric shaver with a build-in moisturizer by...