Coolhunting with Aristotle

This pervasive influence of Coolhunting is the motivation behind this paper. Being touched by the Coolhunt raised legitimate questions.

Coolhunting With Aristotle

Welcome to the hunt

Nick Southgate Cogent Elliot


Coolhunting offered, a great and glittering prize. Cool is the anvil on which many brands are made or broken.

The role call of big brands that had brought...