Coolhunting with Aristotle Welcome to the hunt

This pervasive influence of Coolhunting is the motivation behind this paper. Being touched by the Coolhunt raised legitimate questions.

Coolhunting With Aristotle

Welcome to the hunt

Nick SouthgateCogent


The uncertainty of the future is the client's greatest curse, and the prescience the greatest promise a researcher can make.

Coolhunting gained celebrity as a research technique...