Converse: Connecting with consumers through captivating mobile video execution with AdColony

Converse, the footwear company, improved its brand awareness and commercial goals in a campaign that engaged a young South African target audience with a gamified mobile video/browsing experience.

Campaign Details

Brand: Skye Distribution/ConverseLead Agency: IntimediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to drive awareness and effectively reach, connect and resonate with a defined category audience. The objectives included delivery and views of the 30 sec video; as well as to amplify the video execution, using the technology available on mobile, to involve the audience. The defined KPI's of the campaign included: broad reach of an aspirational audience, with an engaging exposure that aligned to the "authentic style" of the brand. Success was measured on delivering effective reach; aiming for 20%...

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