Converse: Connecting with consumers through captivating mobile video execution with AdColony

Converse, the footwear company, improved its brand awareness and commercial goals in a campaign that engaged a young South African target audience with a gamified mobile video/browsing experience.

Campaign Details

Brand: Skye Distribution/ConverseLead Agency: IntimediaRegion: EMEA

Strategy

Objective

The objective of the campaign was to drive awareness and effectively reach, connect and resonate with a defined category audience. The objectives included...