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Convergent Commerce: Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

Ipsos Views

While purchase channels and touchpoints are increasing, digital and physical environments are converging.
  • Purchase behaviour
  • Direct to consumer
  • E-commerce & mobile retail
  • Evolution of retail
  • Omnichannel retail
  • Virtual & augmented reality
  • Voice, chatbots
  • Livestreaming
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