Contributions of synaesthesia to fragrance branding

This paper describes the contribution of synaesthesia (the union of the senses) to fragrance branding, including a discussion of experimental evidence that branding adds significantly to the fragrance experiences.

Contributions of synaesthesia to fragrance branding.

Peter Cooper and Brooke BinderCRAMQiQ, United Kingdom

INTRODUCTION

This paper describes the contribution of synaesthesia to fragrance branding, including experimental evidence that branding adds significantly...

Not a subscriber?

Schedule your live demo with our team today