Continuous usability testing for the new Audi website
Tim Bosenick and Grit Schonfeld
Website usability is an increasingly important area of expertise for the Internet economy. Making websites easy to use raises acceptance among users and creates higher rewards for e-commerce sites.
Continuous Usability Testing for the New Audi Website
'Vorsprung durch Technik' in the Internet
Grit SchnfeldAudi AG
andTim BosenickSirData GmbH
INTRODUCTION:
WHY IS USABILITY IMPORTANT FOR AUDI?
The
brand 'Audi' stands for a sophisticated technique, an...
