Contiki: I quit with Contiki

Contiki, a tour company, launched a campaign in Australia to reconnect with Gen Zs with the fun and humour the brand was known for, and get them booking their next holiday with the brand.

Borders were closed in Australia for almost two years so travel has been off the cards.

For most people, it's been all work and no play with non-stop WFH, video calls and screen fatigue.

With borders opening, Contiki wanted to reconnect with Gen Zs with the fun and humour the brand was known for, and get them booking their next holiday with the brand.

Beyond the Covid cliches of disconnection and missed opportunities, research showed 90% of Aussies felt like they operated on autopilot every day and were desperate to break out of their rut (Omnipol 2021).

We spotted the...

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