Content Analytics and the Future of Market Research the Cloud of Knowing Project

John Griffiths

Market researchers face a daunting challenge: the web is throwing up huge amounts of new content and some of this material is being used by clients to support decisions.

Content Analytics and the Future of Market Research the Cloud of Knowing Project

John GriffithsPlanning Above and Beyond

INTRODUCTION

The Cloud of Knowing project came about because of two factors: firstly the increasing use being made of internet content which by any stretch of the imagination is abundant and growing. The sheer volume of websites, blog postings, microblogs suchs as Twitter, photography sites such as Flickr, video sites such as Youtube and Vimeo, social platforms such as MySpace, Facebook, Yahoo and MSN are generating huge datasets made even more valuable because using data aggregators such as FriendFeed it is...

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