Containers For Change WA: Containers for Change – Don’t Feed the Fill

Containers for Change, an initiative encouraging people to return empty drinks containers, launched a new container deposit scheme in Western Australia to combat a serious litter problem and increase the container redemption rate.

Campaign details

Brand: Containers for Change Brand owner: WA Return Recycle Renew (WARRRL) Entrant company: WA Return Recycle Renew (WARRRL), Idea creation: The Brand Agency Perth Market: Australia Sector: Charities & voluntary organisations Media channels: Point-of-purchase, In-store, Radio & audio, Online video, Cinema, Online display, Outdoor, Out-of-home, Newspapers, Direct marketing, Search marketing, Social media, Websites & micrositesBudget: 3 - 5 million

Campaign video

Creative assets

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