Consumers prefer in-store shopping for personal, health, and beauty

Elana Morris

An overview of the Consumer Digest March 2023 Report by 84.51°.

Consumers prefer browsing in-store for health, beauty, and personal care items, according to a report from Kroger’s intelligence firm 84.51°. According to the report, price was the most important factor when it came to choosing where to shop for these items, with 72% of respondents marking it as the most important consideration in shopping. Sixty percent of consumers said that the product meeting their standards was the most important, and 53% of consumers marked convenience as a crucial factor. Grocery stores were the most common location to shop for these categories, followed by mass retailers, then drug stores,...

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