Consumers in the downturn: trends for the next five years from the Future Foundation

In this article, WARC Online's Carlos Grande presents the major findings from the Future Foundation's 'Pump the Slump' event in July 2008.

Consumers in the downturn: trends for the next five years from the Future Foundation

Carlos GrandeWARC Online

Consumers are likely to become more demanding and price-sensitive but less willing to pay higher taxes or prices for the environment’s sake in a UK downturn.

Such was one of the sobering predictions of “Pump the Slump”-anevent hosted by the Future Foundation (, the research consultancy owned by the Experian group, as part of its regular “Changing Lives”series.

Another is that consumers are contradictory. So alongside a decline...

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