Consumers In Control

Lauri Bauer

This is an overview of new developments in media and the ways in which consumers have increased their control over their exposure to advertising messages.

Consumer sentiment
United States
Channel planning, media mix selection
Theories & ideas of media planning

Consumers In Control

Lauri Bauer Sara Lee Corporation

The images of the future are enticing – programmed vehicles and homes that take the work out of driving and housekeeping, customized news and entertainment on demand, personal web conferencing....

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