Consumers going online: the demand of online patient communication
Balázs KertészSzinapszis Market Research & Consulting, Hungary
INTRODUCTION
Patient education is one of the most important tools of improving people's health consciousness, patient cooperation and compliance. We can not emphasize enough the importance of these attitudes. It is vital for the patients to keep the rules of taking their medications, change their lifestyle and undergo all necessary treatment in order to reach the best possible result in recovery. It is also easier for the doctors to deal with a cooperating patient than to waste time and energy on continually...