Nigel Sheldon, director of Digital at Starcom Digital, discusses how the internet user is evolving. First the web was used primarily for communication and information gathering, deeper involvement and new services came with broadband, and now participation and personalisation is the name of the game.
Consumers' changing relationship with new technologies
Confidence plays a considerable part in the consumer take-up of new technologies. Greater familiarity leads not only to deeper usage and more sophisticated involvement, but also engenders...