Consumers are prioritizing value in e-commerce amidst inflation

Elana Morris

An overview of Mirakl's 2023 Consumer Survey.

Eighty-nine percent of consumers say that they are seeking better value in e-commerce because of inflation, according toa report on online marketplace adoption from cloud-based solutions marketplace Mirakl. The report was created using responses from 1,000 consumers each from France and the United States; 750 consumers each from Australia, Brazil, Germany,

Italy, Japan, Singapore, Spain, and the United Kingdom; and 400 consumers each from the Netherlands, Poland, Turkey, and the Nordic region (Denmark, Finland, Iceland, Norway, and Sweden).

Inflation has impacted the economy almost universally, resulting in consumers prioritizing cost-saving solutions and opting for lower prices over brand...

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