Consumers are most likely to seek out queer content on TV and social media

Celeste Huang

An overview of the current queer media landscape and consumption patterns.

Social media and TV, including linear and streaming, are the two biggest channels used by LGBTQ+ adults aged 16+ on a daily basis. LGBTQ+ adults are also more inclined to consume video games, music streaming, and short online videos than the total population, according to a recent LGBTQ+ marketing study by WPP. 

Queer media consumption is broadly in line with the overall media landscape, where young people, especially Gen Zs, spend the majority of their time on digital channels. Of those 18 to 24s, 65% seek out queer content on social media, while queer...

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