Consumers and Media - Multi-media, Multi-tasking

Roderick White

In this introduction to Admap's report on consumers & media, Roderick White discusses the knotty question of how people use and relate to media.

Consumers and Media - Multi-media, Multi-tasking

Roderick White

In this introduction to Admap's report on consumers & media, Roderick White discusses the knotty question of how people use and relate to media. What makes this particularly fascinating and complex is that the answers are changing as people use more media, often simultaneously, for a variety of reasons, with much or no interest in the messages the media carries.

Other articles featured in this Admap May 2006 report on Consumers and Media:

  • In the O-Zone: outdoor engages consumers
Daniele Cardillo
  • Declining the engagement...

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