Consumers and Media - Multi-media, Multi-tasking

In this introduction to Admap's report on consumers & media, Roderick White discusses the knotty question of how people use and relate to media.

Consumers and Media - Multi-media, Multi-tasking

Roderick White

In this introduction to Admap's report on consumers & media, Roderick White discusses the knotty question of how people use and relate to media. What makes this particularly fascinating...