Consumer Watch: Peeling Fruit: Investigating the Consumer Journey

Siamack Salari, an enthographic researcher, describes a research technique which observes the behaviour of children and teenagers.

Consumer Watch

Peeling Fruit: Investigating the Consumer Journey

Siamack Salari

What we do is not too dissimilar to fishing. We hang around people, their homes and their workplaces hoping to capture on film nuggets of understanding that will give...