Consumer Value Research
A lever to reengineer Michelin's R&D process and system approach
Geoffrey Allard de GrandmaisonMichelin andMarc GonnetMichelin
INTRODUCTION
Need for Shared Consumer Knowledge
Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge. In today's automotive world, the relation between carmakers and their suppliers is gradually evolving from the purchase of components to the negotiation of complete systems. This system approach shows a key characteristic of the OEM supplier relation: an increasing demand in terms of innovation. Tier 1 suppliers must develop and supply systems that are innovative...