Consumer value research

Marc Gonnet and Geoffroy Allard de Grandmaison

Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge.

Consumer Value Research

A lever to reengineer Michelin's R&D process and system approach

Geoffrey Allard de GrandmaisonMichelin andMarc GonnetMichelin

INTRODUCTION

Need for Shared Consumer Knowledge

Recent changes between car manufacturers and their...

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