Consumer value research

Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge.

Consumer Value Research

A lever to reengineer Michelin's R&D process and system approach

Geoffrey Allard de GrandmaisonMichelin andMarc GonnetMichelin

INTRODUCTION

Need for Shared Consumer Knowledge

Recent changes between car manufacturers and their suppliers accent the need for shared consumer knowledge. In today's automotive world, the relation between carmakers and their suppliers is gradually evolving from the purchase of components to the negotiation of complete systems. This system approach shows a key characteristic of the OEM supplier relation: an increasing demand in terms of innovation. Tier 1 suppliers must develop and supply systems that are innovative...

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