Consumer Trends: Inflation, social commerce and data privacy in Asia

In this episode of the WARC Podcast, the second in our global consumer trends series, we turn to the forces affecting APAC.

Where to listen


01:37 – How is inflation impacting APAC consumers? 05:06 – Differences across categories. 06:55 – What are people spending on? 10:32 – Shopping on social networks. 13:21 – Adding social commerce to your customer journey. 15:41 – Data privacy. 18:21 – How can brands design better experiences? 20:33 – Examples of brands doing data safe experiences well.

Further reading

2023 Consumer trends report: Featuring additional regional analysis from Asia Pacific...

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