Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: they don’t really like it, but they do believe it

Pharmaceutical advertising has generated considerable interest among both researchers and practitioners.

Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: they don't really like it, but they do believe it

Sandra DiehlSaarland University, Germany

Barbara MuellerSan Diego State University, US

Ralf TerlutterUniversity...

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