Consumer response to print prescription drug advertising

Direct-to-consumer (DTC) prescription drug advertising has grown significantly over the last few years and extended into a variety of health conditions, even as the controversy around it continues.

consumer response to print prescription drug advertising

Abhilasha MehtaandScott C. Purvis Gallup & Robinson, Inc

Even as the controversy around direct-to-consumer (DTC) prescription drug advertising continues to gain momentum, advertising budgets for...