Consumer response to print prescription drug advertising
Scott C. Purvis and Abhilasha Mehta
Direct-to-consumer (DTC) prescription drug advertising has grown significantly over the last few years and extended into a variety of health conditions, even as the controversy around it continues.
consumer response to print prescription drug advertising
Abhilasha MehtaandScott C. Purvis Gallup & Robinson, Inc
Even as the controversy around direct-to-consumer (DTC) prescription drug advertising continues to gain momentum, advertising budgets for...