Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand

Mobile advertising is an area of mobile (m-) commerce expected to experience tremendous growth in the next five years.

Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand

Amy CarrollCitigroup

Stuart J. BarnesUniversity of East Anglia, UK

Eusebio ScornavaccaVictoria University of Wellington, New Zealand

Keith FletcherUniversity of East...