Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

There is a need for better evidence on how to effectively support consumer partnerships in research (CPR).

Introduction and background

"I realized in the back of my mind that as a Caucasian woman, I would be working with a handicap; that a woman of the same ethnicity as the researched would be much better equipped. I wondered if women of color would trust me enough to want to talk about their personal workplace experiences. Could I adequately interpret their experiences? Would they find my questions naïve, uninformed, or offensive? How could I do this without in some sense "othering" and re-invoking a fixed hierarchical relationship between respondents and myself?" (Pompper, 2010, p. 4)

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