Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place.

Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay

Todd HaleConsumer Insights, ACNielsen, United States

OVERVIEW/PROJECT OBJECTIVES

The Consumer Market Research Committee of the Food Marketing Institute requested...