Consumer Lifestyles
The key to retail branding
Douglas Parker Douglas Parker Associates
INTRODUCTION
The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores...
Consumer lifestyles
The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries.
