Consumer lifestyles

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores in 2003, spread through 13 African countries.

Consumer Lifestyles

The key to retail branding

Douglas Parker Douglas Parker Associates

INTRODUCTION

The Shoprite supermarket group in South Africa grew from eight suburban stores in Cape Town in 1979 to an international group of 634 stores...