Consumer insight: New product insight
Consumer insight research can help to get the market positioning of a new product right and act as a pathway to success
Consumer insight has a vital role to play in creating and developing a product proposition. Classic ‘innovation funnel’ approaches, widely adopted in the consumer packaged good sector, often demand the product concept is driven by real consumer needs. Consumer insight is then critical to the honing of the concept and, eventually, the product itself. Thus a lot of the consumer insight agenda is focused on the concept creation and...