Consumer insight: New product insight

Consumer insight, is just as critical in positioning new product as in developing them. optimising the chances of success in the marketplace.

Consumer insight: New product insight

Jules Berry

Engage Research

Consumer insight research can help to get the market positioning of a new product right and act as a pathway to success

Consumer insight has a vital role to play in creating and developing a product proposition. Classic ‘innovation funnel’ approaches, widely adopted in the consumer packaged good sector, often demand the product concept is driven by real consumer needs. Consumer insight is then critical to the honing of the concept and, eventually, the product itself. Thus a lot of the consumer insight agenda is focused on the concept creation and...

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