Consumer health in Western Europe

An overview of the cough and cold remedies category, OTC products, pharmacies, and sports nutrition in Western Europe from Euromonitor.
  • Demand for products in the cough, cold and allergy remedies category surged during the 2022/2023 winter season following the lifting of COVID-19 restrictions.
  • The strain on the UK's National Health Service (NHS) has resulted in more consumers opting to self-medicate, increasing OTC sales.
  • While health and beauty specialists continue to be the leading distribution channel with almost two-thirds of consumer health sales in the region, e-commerce continues to gain share, accounting for 18% of sales.
  • Sports nutrition products are expected to see the fastest forecast period growth due to expanding usage among both traditional and non-traditional users....

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